Scriu acest post pentru ca am trecut prin experienta reducerilor din Romania. M-am luptat cu cifre si oricat as fi vrut sa le fac un bine celor care cumparau cupoane trebuie sa recunosc ca la un moment dat am ajuns sa ma lupt cu o moara de vant. Este dificil sa gasesti un echilibru intre cumparatori, pret, cerere si calitatea oferita de cei care se promoveaza astfel. Oricat vrei sa faci totul perfect, atunci cand intermediezi ai senzatia ca mergi pe un lac inghetat care urmeaza sa se topeasca. Habar nu ai cand o sa te pacaleasca o simpla bucata de gheata.
Ai cifre, ai cumparatori fericiti dar nu pentru mult timp. Cifrele mari intr-o astfel de afacere trebuie administrate cu mare atentie insa pana sa ajungi la cifre este bine sa te axezi si pe intuitie.
Paradoxal regret ca am renuntat si in acelasi timp ma bucur. Mi-a fost imposibil sa lupt cu o piata intransformata in timp intr-o taraba din Obor. Nu toate siteurile sunt asa si cateva au reusit sa se mentina la un nivel ridicat astfel incat sa nu decada prin vanzarea de servicii sau produse de o calitate putin spus indoielnica.Le poti numara pe degetele de la o mana.
Intamplator in aceasta perioada CEO Groupon a fost concediat si a lasat o scrisoare pentru angajati.
People of Groupon,
After four and a half intense and wonderful years as CEO of Groupon, I’ve decided that I’d like to spend more time with my family. Just kidding – I was fired today. If you’re wondering why… you haven’t been paying attention. From controversial metrics in our S1 to our material weakness to two quarters of missing our own expectations and a stock price that’s hovering around one quarter of our listing price, the events of the last year and a half speak for themselves. As CEO, I am accountable.
You are doing amazing things at Groupon, and you deserve the outside world to give you a second chance. I’m getting in the way of that. A fresh CEO earns you that chance. The board is aligned behind the strategy we’ve shared over the last few months, and I’ve never seen you working together more effectively as a global company – it’s time to give Groupon a relief valve from the public noise.
For those who are concerned about me, please don’t be — I love Groupon, and I’m terribly proud of what we’ve created. I’m OK with having failed at this part of the journey. If Groupon was Battletoads, it would be like I made it all the way to the Terra Tubes without dying on my first ever play through. I am so lucky to have had the opportunity to take the company this far with all of you. I’ll now take some time to decompress (FYI I’m looking for a good fat camp to lose my Groupon 40, if anyone has a suggestion), and then maybe I’ll figure out how to channel this experience into something productive.
If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer. My biggest regrets are the moments that I let a lack of data override my intuition on what’s best for our customers. This leadership change gives you some breathing room to break bad habits and deliver sustainable customer happiness – don’t waste the opportunity!
I will miss you terribly.